Due to its perceived complexity, advertisers have been hesitant to give programmatic advertising the focus that it requires to be executed successfully. However, over the past 18 months programmatic has come to the forefront of industry conversations. While this is definitely progress, many CMOs still don’t feel they have a clear enough grasp on the ins and outs of programmatic to fully integrate it into their media strategies.
That’s why we have created this report with Econsultancy. A deeper understanding of how programmatic works including its benefits and shortcomings and how to integrate it into a business is no longer a ‘nice to know’ for CMOs. It is a ‘must have’.
Fill out the form to recieve your copy of our white paper: The CMO's Guide To Programmatic.
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