manifesto for change
Ownershift is a manifesto for advertisers who want to take charge of their digital advertising. It is time for advertisers to understand that:
- A large percentage of your budget goes to middleman fees.
- You likely have little insight into your digital media execution.
- Your 1st party data may not be as secure as it could be.
This Manifesto looks at the “shift” that is underway among advertisers who wish to move away from the complexity and confusion of the crowded adtech vendor landscape, and a move toward a more streamlined, performance-driven, cost efficient model that addresses the interests of the advertiser and ultimately the consumers. Download Ownershift to learn more.